ACCOUNTING AND CFO SERVICES
Bookkeeping, Accounting & Financial Strategy for Product-Based Businesses
You’ve built something real. Your finances should help you grow it.
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Get bookkeeping, reporting, and strategic support from someone who understands inventory, margins, landed cost, and what it actually takes to run a profitable product business.
THE PROBLEM
Most Accountants Don’t Understand Product Businesses
If you sell physical products, your finances work differently than a service business.
Inventory ties up cash. Freight affects margins. Pricing mistakes are expensive. Growth creates complexity quickly.
Yet many bookkeepers treat product businesses like every other small business.
They hand you reports that look clean but don’t help you make better decisions.
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So even when sales grow, cash can still feel tight and profitability stays unclear.
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You don’t need a generalist. You need someone who understands how product businesses actually work.
FORTUNE 500 EXPERTISE, RIGHT-SIZED
Big-Company Financial Discipline for Growing Businesses
I’m Irina Jones, CPA.
Before launching this firm, I spent nearly 13 years as a Senior Finance Manager at PepsiCo Frito-Lay, forecasting $4.5 billion in cost of sales, managing cost accounting for hundreds of millions in inventory, and supporting financial reporting at one of the world’s largest consumer goods companies.
Now I bring that same discipline to product-based businesses doing $750K and beyond.
Inventory valuation. Margin analysis. Cash flow forecasting. Practical financial guidance.
The problems are the same at every scale. The expertise I bring is rare at yours.
WHO I WORK WITH
​You're In The Right Place If You...
Sell a physical product you manufacture, source, or resell
Are doing $750K+ in revenue and want stronger financial visibility
Feel busy and growing, but unclear on true profitability
Have inventory, COGS, or cash flow complexity generic bookkeeping can’t solve
Want numbers that help decisions, not just tax filing
Need a financial partner who understands product economics
WHAT YOU GET
What Changes When the Numbers Finally Make Sense
Clean, Accurate Books Built For Product Businesses
Financials structured correctly for inventory, COGS, freight, landed cost, and profitability.
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Real Cash Flow Visibility
Forward-looking monthly planning so you know where cash is heading before it becomes a problem.
Real Margin Clarity
Know which products, customers, or channels are truly making money.
Strategic Financial Guidance
Ongoing conversations around pricing, growth, hiring, and smarter next moves.
HOW IT WORKS
A Simple Path Forward
1. Talk
We learn about your business and current challenges.
2. Build Clarity
We clean up the numbers and improve visibility.
3. Grow Smarter
Use better financial information to make stronger decisions.
